As an original manufacturer with years of experience in the home sauna export sector, we have directly observed from frontline order data that the 2026 customisation wave in the overseas home sauna market is advancing at an unprecedented pace. In the first three quarters of this year, our custom orders surged 58% year-on-year compared to 2025. Custom orders now account for over 51% of total sales in North America, and 43% in Europe. More and more overseas buyers are no longer only inquiring about standard stock models - they are coming to us with specific personalised requirements from their end customers.
From real orders we have processed, today's end-user custom demands go far beyond basic "adjust the size" requests. Many apartment owners send CAD drawings of their attics, semi-open balconies or basement media rooms, requiring the sauna to fit perfectly into irregular spaces without wasting a single inch of usable area. Customers in the Nordic region specify knot-free Western Red Cedar with 8%-10% stable moisture content, and demand consistent, continuous wood grain to match their full-nordic interior design. Fitness-focused B2B clients ask for built-in resistance band anchors and stretching handrails inside the sauna, paired with traditional cast-iron heaters, to support post-workout muscle recovery scenarios.
To support this booming custom demand, we have upgraded our full end-to-end production system. We have launched a visual online customisation tool, where overseas buyers can directly assist their end users to select wood species, heating systems and functional accessories, while a 3D render and accurate quotation are generated in real time. Through a modular flexible production model, we have cut the lead time for custom orders to 22-28 days, with costs only 15% higher than standard models of the same configuration - far lower than the premium charged by local custom sauna brands overseas. We also provide independent shockproof packaging for sea freight, full English step-by-step installation guidance, and access to certified local installation teams in over 30 countries, completely solving onboarding challenges after cross-border delivery.
As an original equipment supplier, we forecast that custom products will become the absolute mainstream in the overseas home sauna market within the next three years. We will keep optimising our flexible manufacturing capabilities to provide low-barrier, high-efficiency custom supply chain support for global partners, and jointly capture the growth dividend of this expanding market.
